Sunday, November 12, 2017

Chris Koch and Bad Luck Blue




If you have been reading this blog, you are probably aware that my favorite cap is "Bad Luck Blue."
Made only in 1994, the Philadelphia Phillies refused to wear it after consecutive losses.  Lenny Dykstra appeared on national television and dropped a few "Blues" into a shredder.


I probably have "Blue" in every size that was made and frequently give them out as gifts to Phillies fans.  I just received another version of "Blue", that I will
 not be giving away or wearing.  This version is going straight to a display case in my "hatatorium" as my wife calls it.

The cap was signed by Chris Koch, New Era President and CEO.  
Chris's grandfather, Ehrhardt Koch founded New Era in 1920.  What has Chris Koch implemented for New Era?

According to Wikipedia:

"In 2001 Chris Koch was named CEO and began an era focused on global expansion and building the New Era brand name across sport and lifestyle segments.
In 2007 the 59FIFTY cap underwent the largest redesign to date, the innovation team worked with suppliers and engineers to develop a cap that
keeps the wearer cooler, dryer and eliminates staining. The company then underwent a massive "market clean-up" of all older product. This trend of innovation and improvement would continue with the introduction of the purpose-built Diamond Era cap in 2013."

Along with the cap, a personalized note came along with "Blue", I don't fell right about sharing something that was personalized and not meant for public display....but it was a nice touch.

Possibly enough to make me start buying New Era caps again.
As it is written on the cap. Here's to Bad Luck Blue!"

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